Tuesday, April 29, 2008

Personal accountability key to small business growth

I’m a member of EO - if you are a small business owner, you should be too. It is a great organization with fantastic resources, including their member’s magazine, Octane. In their recent addition I came across a great article by an EO member and the founder of The Accountability Company.

The premise behind the company is using tools and techniques to help people and companies achieve their goals by teaching personal accountability. What a great idea! Small businesses don’t get started and can’t grow unless people are accountable.

According to Ellie Byrd, the Founder and President, there are “Three C’s of Accountability”. Here is a summary from her website:
How Does it Work?

Through years of research, Ellie Byrd, founder of The Accountability Company, discovered the keys to instilling accountability in individuals and organizations. She developed a systematic approach to achieving accountability through a simple, easy-to-follow process. At the core of the process are three foundational elements, called The Three C’s of Accountability.

#1 – Clarity. Goals must be crystal clear in order to achieve them. We can’t hit a target unless we can see the bull’s eye. We don’t engage in competitive sports without knowing the rules of the game. And we wouldn’t leave on vacation without knowing where we are going. Clarity is key.

#2 – Commitment. We must be 100% determined to achieve the goal. If we’re interested in doing something, we do it when it’s convenient. But when we’re committed to doing something, we do it when it’s not convenient. It’s the passion that makes people persist after repeated failure. It’s the motivation that enables people with average ability to successfully compete with those who have greater ability. Commitment is a key element in achieving our full potential.

#3 – Consistency. We must have a structured process that supports our efforts toward achievement. The process involves prioritizing, tracking and monitoring our progress. The more defined the process, the easier our path to success.

The Accountability Company offers a wide range of training tools and process tools that support and reinforce the culture of accountability within your team or organization. It begins with personal responsibility and extends through the peer team. In an organization, it leads to a culture change whereby people support each other and are unified toward achieving common goals. It’s a process not an event. It’s about changing our thoughts and behaviors to support success. It’s within us already.


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